Social Media Marketing – Facebook

Posted in: Interactive Marketing, Social Media by three sixty solutions on August 19, 2009 | 2 Comments

Austin’s Social Media Strategy Experts!

Facebook. A topic of constant discussion lately. Social media marketing is hot. All over the world – whether you are in Chicago, Sydney, or Austin, internet marketing and SEO companies, like three sixty solutions, have been preaching the benefits of social media for years. Today, it is mainstream and many businesses want in. Guess what? It is still just as easy as ever to grab your piece of the social media real estate and get heard. Today, three sixty solutions would like to share 5 important tips to get the most out of Facebook…-

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The Good People at DuctTapeMarketing.com put together some great tips that will help build a strong Facebook strategy for your business.

1. Fan page – Facebook had personal profiles and groups from the start, but a few months ago they added to the function called fan pages and made them more business friendly. Any business on Facebook should create a fan page for their business and start optimizing additional content there. The cool thing about fan pages is that it’s now a lot like having another web site. You can add applications, newsletter sign-up pages and events and promote them to your friends on Facebook. When someone becomes a fan of your page, your updates on the page show up on their wall giving additional exposure.

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2. Custom HTML – this one’s a little more technical but when you create a fan page you will see that your page comes with tabs for various categories of content you create (each tab has it’s own URL so you can promote each section on your fan page around the web). Using the Facebook Mark-up Language (FBML) you can create custom boxes of HTML content, like newsletter sign-up pages, blog RSS feeds, and white paper downloads just like you might on your web site. FBML is a Facebook application you can get here. I’ve also done a quick little video showing you how to add FBML custom HTML here.

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3. Special content – Give your Facebook fans a little something extra they might not find on your blog or web site. Upload images from your PowerPoint presentations, articles from the local publication you contribute to, or on the fly videos created using the Facebook video application. You’re bound to find some crossover from other social networks like twitter, so give the Facebook users something unique.

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4. Events, videos and apps – Use the heck out of all of the Facebook applications. Promote events, upload or record video, hold contests and polls. All of this extra engagement is so easy to do using pre-built tools. And don’t forget to integrate your Facebook activity back to your web site and blog using a Facebook Fan Box.

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5. Ads for awareness – Facebook has built one of the better ad targeting tools going. You can target ads to Facebook members on all kinds of criteria and run pretty low cost campaigns. The trick though is to run campaigns that are compelling and promote your FaceBook Fan Page instead of trying to sell something. Promote your white paper, events, and educational content – create awareness about your great content and your will get the chance to earn the trust it takes to actually sell something to someone.