Marketing Panic Button

Posted in: Advertising and Sales, Interactive Marketing, Public Relations, Strategy and Branding by three sixty solutions on October 9, 2009 | 1 Comment

SEO Austin Internet Marketing Experts

There is a clear weakness that many businesses suffer. This weakness is looking at marketing as a reactive process. When sales start slipping and revenue projections are unmet, what happens? We try to pull a trigger and try a new marketing approach. When times are good, we get “fat and happy.” When times are not so good, we push a panic button. In this hilarious video, you will see what not to do.-

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There is no doubt that from some of the difficult times we have experienced over the last year or so, we do need to take a look at how our marketing efforts may improve to maintain a consistent and steady revenue generating business. In order to avoid the panic button, look to marketing strategies that can be measured, quickly implemented, and quickly tuned. The last position a business wants to be in is one in which it is “throwing money at a problem.”

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This is where interactive marketing comes to play. Pay attention to where your customers are going to find you. Understand what they want, and make it easy for them to find you. There are many ways you can do this on any budget. The most important thing you can do is stick with what works. If you need help, contact three sixty solutions.

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In the meantime, enjoy this funny video on “Guerilla Marketing.”