Googling Around – Search Engine Marketing Tips

Posted in: Interactive Marketing, Search Engine Optimization (SEO) by three sixty solutions on July 1, 2009 | 0 Comments

Search Engine Marketing… Sort of a Big Deal!

Even B2B buyers begin their search for goods and services with Google. In fact 98% of all B2B purchasing decisions begin with a Google search. What this means for you is that you must make yourself visible to these potential customers and clients. Your new goal – to get on top of Google…
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Getting to Know Google…
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There are 2 ways to get on top of Google.

1. The first way is the organic and natural way. These are natural search rankings that Google places, based on its internal evaluation of your website’s relevance to a particular keyword search.
2. The second way is by buying placement. These are called Pay Per Click (PPC) Ads. With PPC, you bid on your ranking and set a budget.

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Organic search results are determined when a search engine, like Google, sends out its robots to crawl the web and index individual web pages. This highly complicated and complex process automatically calculates and evaluates the content of your site’s pages and gives ranking to various keywords. This ranking is based on some of the following variables:
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• Relevance of content
• Number of authority sites linking to your site
• Frequency of content refresh

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Having a high-ranking organic result on Google far outweighs having a high-ranking PPC Ad. Here is why you want your site to rank well, organically…
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• Free – you are not paying for every click that comes to your site. You are only using marketing resources that make your site rank better.

• Better traffic – not only will you get more traffic, as people click on the top natural results more often, but your visitors will be better quality and more likely to convert.

• 75% of all Search Engine Clicks are on Organic Pages.