It is time for all of us to come to the realization of the new era of marketing and to understand that Google has, in fact, changed the game. We say it all the time: “marketing has not changed.” You identify your market, you build a strategy to appeal to that market, and you deliver your message to that market. This is a time-tested approach. What has changed is the delivery.

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Now that your prospective clients and customers are equipped with the tools to ease their buying decisions, it is highly important to be “findable.” The following video sheds some light on this new day of marketing. Enjoy.

It is no secret. The world has changed. The way people do business has shifted. How are businesses going to take advantage of this shift? More importantly, what is the modern ad agency doing to help bridge the gap in the fast changing world?

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Today, marketing reach has become a cat and mouse game. In a world where consumers and other purchasing decision makers only have to go to Google to research their options, businesses are realizing that traditional messaging platforms are becoming less and less effective. The fact is, people want to make a purchasing decision – they no longer want to be “sold to.” This is where the modern ad agency comes in to help businesses get found and make it easy for their prospective clients and customers to make an informed purchasing decision.

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While the medium is advanced, the approach is as “old school” as it gets. What is the approach? Simple. The approach is in building a relationship with your prospective client. It is easier than ever when you know how to leverage the right tools in Search Engine Marketing, Social Media, and other interactive methods. When you are ready to take your business into the modern era of marketing and advertising, be sure that your ad agency is on the cutting-edge of these interactive technologies. It is not enough to buy TV spots! Enjoy the following video about the modern ad agency. As always, feel free to contact three sixty solutions when you are ready to learn more.

Good Search Engine Optimization (SEO) begins with understanding the mindset of your customer. It is highly important to understand the different methods your customers will use to find your business. It is more and more apparent that people go to Google to make purchasing decisions. What are they typing to find you? Find out how to research your keywords with this informative video.

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In the following video, we share the basics of SEO, as it relates to the very first step of researching relevant, viable keywords. There are two important aspects to consider. First, is the keyword relevant? You want to know that your prospective client is qualified. The last thing a financial consultant wants is a lead who is looking for a carpet cleaner! Second, it must be viable. When doing your research, make sure there are enough searches for a particular keyword to justify the targeting.

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There is a clear weakness that many businesses suffer. This weakness is looking at marketing as a reactive process. When sales start slipping and revenue projections are unmet, what happens? We try to pull a trigger and try a new marketing approach. When times are good, we get “fat and happy.” When times are not so good, we push a panic button. In this hilarious video, you will see what not to do.-

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There is no doubt that from some of the difficult times we have experienced over the last year or so, we do need to take a look at how our marketing efforts may improve to maintain a consistent and steady revenue generating business. In order to avoid the panic button, look to marketing strategies that can be measured, quickly implemented, and quickly tuned. The last position a business wants to be in is one in which it is “throwing money at a problem.”

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This is where interactive marketing comes to play. Pay attention to where your customers are going to find you. Understand what they want, and make it easy for them to find you. There are many ways you can do this on any budget. The most important thing you can do is stick with what works. If you need help, contact three sixty solutions.

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In the meantime, enjoy this funny video on “Guerilla Marketing.”

Whether your marketing strategy is based on internet, SEO, or traditional – when it comes to a proper strategy, it is all too common that businesses find themselves wanting to pass along a lot of information – too much information. Sure, your product or service may have a whole list of amazing features, but when it comes to attracting customers, keeping it simple is usually the best policy.

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Customers are interested in benefits, not features! Think about it. Put yourself in their shoes. When you go out looking for something, whether a product or service, you are looking for something that offers a benefit, that answers a question, or simply solves a problem. You are shopping benefits, and so are your customers! This humorous video pokes a little fun at a well-known company that sometimes overindulges in its messaging.

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The most important thing is to find that one connection with your customer and stay on message with the benefit. Try to avoid confusing your customers and clients. Less is more! Enjoy the video and consider your overall branding strategy and how your customers perceive your offering.