It is time for all of us to come to the realization of the new era of marketing and to understand that Google has, in fact, changed the game. We say it all the time: “marketing has not changed.” You identify your market, you build a strategy to appeal to that market, and you deliver your message to that market. This is a time-tested approach. What has changed is the delivery.

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Now that your prospective clients and customers are equipped with the tools to ease their buying decisions, it is highly important to be “findable.” The following video sheds some light on this new day of marketing. Enjoy.

There is a clear weakness that many businesses suffer. This weakness is looking at marketing as a reactive process. When sales start slipping and revenue projections are unmet, what happens? We try to pull a trigger and try a new marketing approach. When times are good, we get “fat and happy.” When times are not so good, we push a panic button. In this hilarious video, you will see what not to do.-

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There is no doubt that from some of the difficult times we have experienced over the last year or so, we do need to take a look at how our marketing efforts may improve to maintain a consistent and steady revenue generating business. In order to avoid the panic button, look to marketing strategies that can be measured, quickly implemented, and quickly tuned. The last position a business wants to be in is one in which it is “throwing money at a problem.”

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This is where interactive marketing comes to play. Pay attention to where your customers are going to find you. Understand what they want, and make it easy for them to find you. There are many ways you can do this on any budget. The most important thing you can do is stick with what works. If you need help, contact three sixty solutions.

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In the meantime, enjoy this funny video on “Guerilla Marketing.”

It is an old PR tactic that is used by marketing pros and savvy entrepreneurs from time to time. Finding a hot topic that is gaining large interest and linking it to your business. Some call it “pop marketing,” some call it “linketing.” Whatever title you give it, if done properly – it works.

We had a client ask us a few months ago for some PR tips last week. We asked her what hot news story would link to her business. She replied, “I want to link to Susan Boyle and her huge attention.” Susan Boyle obviously landed a lot of press and community interest – with over 15 Million hits in 24 hours on YouTube. Finding a link between this rising star and my client’s business wasn’t easy, but we did some research and found a small link. The result, a lot of local attention to the client’s business.

What is the hot topic you can link to?