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Dear Head of Business Development,

Fortunately you can still start today and begin getting that traffic in just a few weeks. We look forward to discussing our SEO plans with you…

Sincerely,

A-HOLE HACK “SEO SPECIALIST”

Here’s my problem. They just spammed me. Had they actually taken 30 seconds to check my site out, instead of using an automatic spamming software to email me, they would have noticed:

1) I am a direct competitor

2) The site already shows up on page 1 for virtually every search we want to rank for

Here is my eloquent reply:

Dear Business Development Spammer,

If you actually checked the Search Engine Results, you’d see that we rank top 3 for every search we are targeting, organically. I know you didn’t really check anything and you’re just using automated software to spam people, as you didn’t even stop to check who you were spamming. You really give legitimate internet marketing and SEO agencies, like mine, a bad name by spamming for prospects. Why don’t you practice what you preach and optimize your own site and allow your leads to find you?

There, I will get off my soap box now and resume business as usual. Please feel free to use my reply letter for your own use. This crap has to stop. Aside from three sixty solutions, there are many great agencies and honorable businesses that truly do practice what they preach. To name a few in my local market: Apogee Results, Tasty Placement, and Refresh Web. I’m sure there are others, but those are a few I know who follow best practices and don’t spam people to death! While I am concerned about the black eye these hacks are giving to reputable agencies, I am even more concerned about the hard-working business owners who fall prey to these black hat marketers. After all; if no one hired them through these tactics, they wouldn’t use them.

Yours in Business,

Ben Littlefield, MBA

CEO | three sixty solutions

If you have your business in Texas and are after services related to search engine optimization, Austin can provide you with a good number of companies to get in touch with. SEO has become one of the driving powers behind internet marketing today.

Everyone uses the search engines to find out information on the internet. This has made businesses try their best to get the search engines work on their behalf and help them promote their businesses and products. With over millions of companies competing for almost any product that you may think of, SEO can be a powerful weapon for you if you have the best help.

SEO Overview

Before we check out the companies dealing with search engine optimization in Austin, let us look at SEO briefly. SEO involves modifying and designing your websites, blogs and other online content in such a way that they become easily available for the search engines when a search is made by a user that corresponds to the products or services that your business deals with.

SEO involves researching keywords and key phrases, building links, adding optimized images, content and other graphics, etc to a site. And there are a huge number of other technical issues that need to be taken care of to get your site performing in the best possible way. However, all these factors may not be easy for you to learn as SEO involves quite a lot.

Looking for A SEO Firm

It is therefore a great idea to look for SEO companies to help you with search engine optimization. Austin has a number of such companies for you to deal with, and you will find them quite easily on the internet. But you need to check on a few important points to understand that you are actually dealing with an authentic company that will enhance your sales and show you the best results after all.

For this, try to look into the services of each of the SEO firms you come across. Go through comments and reviews on the firms to check what their clients feel about their services. And communicate with the firms personally to see how updated they are with their systems and methods. E.g., will you be getting reports and data sheets stating the progress of your site?

Consider all these points before you strike a deal with a company for search engine optimization in Austin (or any other part of the country for that matter), and get the best results for the money you spend on your internet marketing.

360 is here to help when you need it. Never hesitate to get in touch with us…

It doesn’t matter id you live in Austin, TX or anywhere else in the world, if you are after professional Search Engine Optimization (SEO) and internet Marketing services, there may be a number of options for you to check out. Being able to go for the right firm to deal with is one of the most important factors that need careful attention on your part. Will SEO help with your internet marketing and show you enough sales to even make sense?

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Why Consider SEO?

One of the main reasons for considering search engine optimization for your internet marketing is the competition. Your competitors are being seen all over the internet today and companies are beginning to start aggressively promoting their businesses online. Most clients would search for a product or business information through search engines before using the yellow pages.

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What a professional SEO agency will do is optimize your website, online advertisements, and social media (and any other online content) to make the search engines recognize your content as being relevant (i.e. showing up on page 1 of Google) when users make a search related to your business. The more efficient the company is with what they do, the better are the results going to be for you!

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How to Know Who Is Best?

Try to do a bit of research on SEO before you begin your search for firms working with SEO. Try to understand the basic theory behind on-page and off-page optimization, and find out what are the services that will be most necessary for you. SEO firms are dealing with a moving target, make sure your agency is staying on-top of current trends and best practices.

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Now once you have a bit of information on this (you don’t need to be an expert yourself) try to look for SEO companies that will offer you coaching and ongoing support. The better they inform you, the more you will benefit. SEO is a valuable service, but it is only a piece of the digital puzzle. After all, showing up on page one of Google is really just a braging right, getting more sales is the real goal!

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Want to learn more? Register for the “Why Your Website Sucks” Webinar, it’s free…

When it comes to modern marketing and advertising, technology-based platforms are clearly the answer to reaching clients and customers. For most small and mid-sized businesses, local search optimization is as important as anything else in the marketing arsenal. The days of traditional mediums of customer reach are numbered, as more customers go straight to Google to discover your business. The question is: are you being found?

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Getting found locally is as easy as going to: Google local business and listing your business information. This is a great first step in putting your business out there for customers to find you. Here are a few tips for you to use in getting found online, and it doesn’t require all the technical SEO stuff – afterall, that’s what the pros are for (wink wink)!

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Getting found locally. A few tips:

• Have your address listed with in Google local business
• Use some keywords in your business listing (put the words your customer will search to find you in the listing)
  
• Get reviews either at Google or elsewhere – Ask your best customers to help you out
• Include multimedia content in your listing (link to a YouTube video – this will help)
• Include lots of details (think of the top 2-3 questions your customers may ask you and be sure to answer them)

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Also, check out this awesome video from webpro news:

It is time for all of us to come to the realization of the new era of marketing and to understand that Google has, in fact, changed the game. We say it all the time: “marketing has not changed.” You identify your market, you build a strategy to appeal to that market, and you deliver your message to that market. This is a time-tested approach. What has changed is the delivery.

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Now that your prospective clients and customers are equipped with the tools to ease their buying decisions, it is highly important to be “findable.” The following video sheds some light on this new day of marketing. Enjoy.

In a recent article from the Examiner, three sixty solutions was featured in an interesting discussion about how the hit show Mad Men (on AMC) has changed the advertising agency world of today. One of three sixty solutions’ senior partners weighed in on what is referred to as the Sterling-Cooper Effect:

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“There’s a new expectation of how an ad agency should look, how it should act, and how it’s perceived based on people watching that show. In the last ten years, the whole ad industry has become very casual—what I call the ‘shorts and T-shirts creatives.’ Since “Mad Men” came on the air, I have noticed a dramatic change in the perception that clients we engage have of people in the ad business,” he said. “People who are hiring an ad agency for the first time are expecting Don Draper to walk in the door. When they see the guy in jeans and a T-shirt come in, they think ‘who the hell are you?’.”

To read the full article, click here.

It is no secret. The world has changed. The way people do business has shifted. How are businesses going to take advantage of this shift? More importantly, what is the modern ad agency doing to help bridge the gap in the fast changing world?

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Today, marketing reach has become a cat and mouse game. In a world where consumers and other purchasing decision makers only have to go to Google to research their options, businesses are realizing that traditional messaging platforms are becoming less and less effective. The fact is, people want to make a purchasing decision – they no longer want to be “sold to.” This is where the modern ad agency comes in to help businesses get found and make it easy for their prospective clients and customers to make an informed purchasing decision.

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While the medium is advanced, the approach is as “old school” as it gets. What is the approach? Simple. The approach is in building a relationship with your prospective client. It is easier than ever when you know how to leverage the right tools in Search Engine Marketing, Social Media, and other interactive methods. When you are ready to take your business into the modern era of marketing and advertising, be sure that your ad agency is on the cutting-edge of these interactive technologies. It is not enough to buy TV spots! Enjoy the following video about the modern ad agency. As always, feel free to contact three sixty solutions when you are ready to learn more.

Good Search Engine Optimization (SEO) begins with understanding the mindset of your customer. It is highly important to understand the different methods your customers will use to find your business. It is more and more apparent that people go to Google to make purchasing decisions. What are they typing to find you? Find out how to research your keywords with this informative video.

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In the following video, we share the basics of SEO, as it relates to the very first step of researching relevant, viable keywords. There are two important aspects to consider. First, is the keyword relevant? You want to know that your prospective client is qualified. The last thing a financial consultant wants is a lead who is looking for a carpet cleaner! Second, it must be viable. When doing your research, make sure there are enough searches for a particular keyword to justify the targeting.

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The biggest players in the world of search engines are now making a move for Twitter domination! Not too long ago, we saw a brilliant move by Microsoft’s Bing, which made a partnership with Yahoo, to work out a deal with Twitter to have access to Twitter’s database, which would include Tweets in its search engine. As it turns out, there will be no exclusive deal between Twitter and Bing.

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In the last week, Google, the dominant player in the search engine market, made a deal to gain the same access to Twitter’s backend. Coming soon: a new blended search that will not only include local maps, YouTube Videos, and standard websites, but Twitter tweets as well! If this doesn’t spell out the importance of social media, we don’t know what will. There has been a long-standing debate as to the relevance of social media strategy, as it relates to search engine optimization (SEO) and online marketing. That debate is over with the marriage of search engines to social media. Now, we must all grab a good seat to see what happens next. More importantly, it is time to start paying attention to Twitter’s next move to monetize their huge footprint. Beyond that, it will be no surprise to see Google or Microsoft buy Twitter for a large sum.

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To see Google’s Annoncement, click here.

There is a clear weakness that many businesses suffer. This weakness is looking at marketing as a reactive process. When sales start slipping and revenue projections are unmet, what happens? We try to pull a trigger and try a new marketing approach. When times are good, we get “fat and happy.” When times are not so good, we push a panic button. In this hilarious video, you will see what not to do.-

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There is no doubt that from some of the difficult times we have experienced over the last year or so, we do need to take a look at how our marketing efforts may improve to maintain a consistent and steady revenue generating business. In order to avoid the panic button, look to marketing strategies that can be measured, quickly implemented, and quickly tuned. The last position a business wants to be in is one in which it is “throwing money at a problem.”

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This is where interactive marketing comes to play. Pay attention to where your customers are going to find you. Understand what they want, and make it easy for them to find you. There are many ways you can do this on any budget. The most important thing you can do is stick with what works. If you need help, contact three sixty solutions.

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In the meantime, enjoy this funny video on “Guerilla Marketing.”