What we say
When it comes to modern marketing and advertising, technology-based platforms are clearly the answer to reaching clients and customers. For most small and mid-sized businesses, local search optimization is as important as anything else in the marketing arsenal. The days of traditional mediums of customer reach are numbered, as more customers go straight to Google to discover your business. The question is: are you being found? Continue reading
It is time for all of us to come to the realization of the new era of marketing and to understand that Google has, in fact, changed the game. We say it all the time: “marketing has not changed.” You identify your market, you build a strategy to appeal to that market, and you deliver your message to that market. This is a time-tested approach. What has changed is the delivery. Continue reading
In a recent article from the Examiner, three sixty solutions was featured in an interesting discussion about how the hit show Mad Men (on AMC) has changed the advertising agency world of today. One of three sixty solutions’ senior partners weighed in on what is referred to as the Sterling-Cooper Effect:
“There’s a new expectation of how an ad agency should look, how it should act, and how it’s perceived based on people watching that show. In the last ten years, the whole ad industry has become very casual—what I call the ‘shorts and T-shirts creatives.’ Since “Mad Men” came on the air, I have noticed a dramatic change in the perception that clients we engage have of people in the ad business,” he said. “People who are hiring an ad agency for the first time are expecting Don Draper to walk in the door. When they see the guy in jeans and a T-shirt come in, they think ‘who the hell are you?’.” Continue reading
There is a clear weakness that many businesses suffer. This weakness is looking at marketing as a reactive process. When sales start slipping and revenue projections are unmet, what happens? We try to pull a trigger and try a new marketing approach. When times are good, we get “fat and happy.” When times are not so good, we push a panic button. In this hilarious video, you will see what not to do. Continue reading
Is your business looking to grow? Not many people say no to this question. The truth is, many businesses come to interactive agencies like Three Sixty Solutions for growth solutions. They want more traffic and believe that will increase sales. Traffic is fantastic, but is not the end-all fix. To grow your business, converting traffic into actual sales is the fastest way to growth. After-all, what good is more traffic when you aren’t converting more sales with what you already have. This includes increasing loyalty and frequency of your current customers, as well as converting your suspects and prospects into paying customers. Once this piece is optimal, increasing traffic is a great idea.
Think of it like this. Let’s say you have a retail store in a great location. Hundreds of cars pass by every hour and there is no doubt that you are located in the perfect spot to have lots of potential customers. Is it enough to have lots of potential customers passing by your store? Or, would you be even more successful giving them a reason to come in and shop? It is no different online.