What we say
The biggest players in the world of search engines are now making a move for Twitter domination! Not too long ago, we saw a brilliant move by Microsoft’s Bing, which made a partnership with Yahoo, to work out a deal with Twitter to have access to Twitter’s database, which would include Tweets in its search engine. As it turns out, there will be no exclusive deal between Twitter and Bing.
In the last week, Google, the dominant player in the search engine market, made a deal to gain the same access to Twitter’s backend. Coming soon: a new blended search that will not only include local maps, YouTube Videos, and standard websites, but Twitter tweets as well! If this doesn’t spell out the importance of social media, we don’t know what will. There has been a long-standing debate as to the relevance of social media strategy, as it relates to search engine optimization (SEO) and online marketing. That debate is over with the marriage of search engines to social media. Now, we must all grab a good seat to see what happens next. More importantly, it is time to start paying attention to Twitter’s next move to monetize their huge footprint. Beyond that, it will be no surprise to see Google or Microsoft buy Twitter for a large sum.