Ad Agencies and the “Mad Men Effect”

Posted in: Advertising and Sales, Interactive Marketing by three sixty solutions on THE BLOG | 0 Comments

Austin’s Modern Ad Agency – Featured in the News.

In a recent article from the Examiner, three sixty solutions was featured in an interesting discussion about how the hit show Mad Men (on AMC) has changed the advertising agency world of today. One of three sixty solutions’ senior partners weighed in on what is referred to as the Sterling-Cooper Effect:

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“There’s a new expectation of how an ad agency should look, how it should act, and how it’s perceived based on people watching that show. In the last ten years, the whole ad industry has become very casual—what I call the ‘shorts and T-shirts creatives.’ Since “Mad Men” came on the air, I have noticed a dramatic change in the perception that clients we engage have of people in the ad business,” he said. “People who are hiring an ad agency for the first time are expecting Don Draper to walk in the door. When they see the guy in jeans and a T-shirt come in, they think ‘who the hell are you?’.”

To read the full article, click here.