Modern Marketing Strategy

Posted in: Advertising and Sales, Interactive Marketing, Public Relations, Search Engine Optimization (SEO), Strategy and Branding by three sixty solutions on November 30, 2009 | 0 Comments

Austin Modern Ad Agency and Digital Marketing Pros.

It is time for all of us to come to the realization of the new era of marketing and to understand that Google has, in fact, changed the game. We say it all the time: “marketing has not changed.” You identify your market, you build a strategy to appeal to that market, and you deliver your message to that market. This is a time-tested approach. What has changed is the delivery. Continue reading

Ad Agencies and the “Mad Men Effect”

Posted in: Advertising and Sales, Interactive Marketing by three sixty solutions on November 18, 2009 | 0 Comments

Austin’s Modern Ad Agency – Featured in the News.

In a recent article from the Examiner, three sixty solutions was featured in an interesting discussion about how the hit show Mad Men (on AMC) has changed the advertising agency world of today. One of three sixty solutions’ senior partners weighed in on what is referred to as the Sterling-Cooper Effect:

-

“There’s a new expectation of how an ad agency should look, how it should act, and how it’s perceived based on people watching that show. In the last ten years, the whole ad industry has become very casual—what I call the ‘shorts and T-shirts creatives.’ Since “Mad Men” came on the air, I have noticed a dramatic change in the perception that clients we engage have of people in the ad business,” he said. “People who are hiring an ad agency for the first time are expecting Don Draper to walk in the door. When they see the guy in jeans and a T-shirt come in, they think ‘who the hell are you?’.” Continue reading

Digital Marketing – The Modern Ad Agency

Posted in: Interactive Marketing, Social Media, Strategy and Branding by three sixty solutions on November 5, 2009 | 0 Comments

Modern Ad Agency and Internet Marketing – Austin, TX

It is no secret. The world has changed. The way people do business has shifted. How are businesses going to take advantage of this shift? More importantly, what is the modern ad agency doing to help bridge the gap in the fast changing world? Continue reading